Bar do Juarez of Sao Paulo

Bar do Juarez Picanha no RéchaudBar do Juarez has long been my second favourite restaurant in Sao Paulo, they serve a steak dish that they’ve become famous for called “Picanha no Réchaud”, which is a cut of beef that arrives at your table un-cooked but thinly sliced and in the accompaniment of an extremely hot brazier, upon which you grill your own dinner, just the way you want it.

The serving of “Picanha no Réchaud” is easily enough food for 3 people, or can be shared amongst 4 with a large salad or the best antipasto I know of in Brazil. However 2 hungry diners can also finish this meal, with some hard-work and patience. The side dishes are coleslaw, vinaigrette, and farofa, which is a popular toasted cassava flour mixture and this tasty ensemble is served with fresh Italian bread. In my opinion this is a really excellent way to eat, it’s a really fun meal to enjoy with a friend.

Bar do Juarez History

Juarez Alves is the owner of the trendy Bar do Juarez, which has four locations in São Paulo: Itaim, Moema, Brooklin and Pinheiros. Originally from Ibitira in the state of Bahia, Juarez came to the city of São Paulo in 1973, at age 12, and from an early age dreamed of setting up his own business. He achieved this goal with a lot of hard work to make the money, then discipline to save the capital: he worked as a cafeteria clerk, fry cook, then a waiter in various establishments. From the beginning Juarez discovered the pleasure of serving the people, contributing towards making it a nice time for family and friends.

In 1986 with his brother and a partner opened the “Restaurant Bier Bier”, serving German food. In 1997, the house was sold and the following year opened the Juarez Moema, the first location of Bar do Juarez. Inspired by the famous pubs of the old center of São Paulo, places where a “good conversation” going through the night and people ended up almost forgetting to return home, the “Juarez Bar” soon became a reference and point meeting to the public that goes to the region for happy hour or to stay in the neighborhood through the night. With the successful establishment, it was opened in the following years the bars in Itaim (2001), Brooklyn and Pinheiros (both in 2008). A success story that has lasted 15 years.

Of the 4 locations, Brooklin is my favourite, which naturally, is the reason I made a video about it. Here’s some photos of the Brooklin Bar do Juarez from their website.

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